Beginning with the election of President Obama in 2008, and his reelection in 2012- the social media channels and activity on them can clearly have an impact on the ultimate results. With President Trump’s election in 2016- and the accompanying “meddling” by Russian-backed social media agents, and the campaign’s use of demographic data by Cambridge Analytica- this fact is even more apparent.
It is beyond easy to setup a Page on Facebook, for example, that can be setup to promote for or against Candidate X- to populate it with loads of fake/bought Likes- and to then commence spewing disinformation and downright propaganda. Ads can be targeted to demographics with razor-like precision.
This is the main reason Semper Fi PAC was formed- to promote the truth on Facebook, Twitter, and other channels, via posts and targeted ad campaigns, to promote reasonable discussion of issues and candidates. We need to keep our elections Free.